An emotion drove you to seek out a home based business opportunity. Perhaps frustration at your job, desire to provide more for your family, disgust at never being able to get ahead – whatever your story, it motivated you to change your circumstances. These very things are what helped you to establish “your why”, and you must stay mindful of them to keep your passion fueled. However, it is your strength of character that can best keep you on course and moving towards your goal.
A few differences between emotion-driven people and character-driven people are their approaches to the following:
Emotion-Driven                                              Character-Driven
Driven by convenience                          Driven by commitment
Allow attitude to control action              Allow action to control attitude
Have to see it before they believe it         Will believe it, then see it
Wait for momentum                                 Create momentum
Quit when the going gets tough              Continue when problems arise
Are followers                                           ARE LEADERS ~
                                                                              ~Developing the Leader Within
Most of us know that many decisions are initially made on emotion. Evoking desire and belief in a lead or prospect is a great marketing tool to have in your arsenal. Get them to take action while at the peak of this emotion and you will become a successful marketer with a growing bank account.
“Character is higher than intellect. A great soul will be strong to live, as well as strong to think.” ~ Ralph Waldo Emerson

To learn more about my why and what fuels my passion, please visit me here.